Mercè Terès

Education

Graduated in Journalism from the Universitat Autònoma de Barcelona (UAB), I have developed professionally in digital communication across media outlets, agencies, and institutions.

Experience

Throughout my career, I have had the opportunity to be part of the digital strategy and social media teams at the Catalan Health System, Sant Pau Hospital, and 324.cat, among others, where I worked on large-scale awareness, branding, and positioning campaigns, always addressing the challenges of a constantly changing digital environment.

In 2024, I joined the Bofill Foundation as Head of Digital Communication and Mobilization, motivated to drive innovative and disruptive communication actions that contribute to debate, transformation, and the improvement of education.

Projects

Some of the projects, campaigns, and initiatives I have been involved in include:

• “Ets l’èxit de Lecxit”, a campaign highlighting the transformative value of reading in community

• In Catalonia, is education a right or a lottery?

• 10 myths about educational choice, school dropout, and mentoring

• Orientation events to prevent dropout: 4 strategies to avoid AEP

• The flip side of digital competencies in Catalonia: Brief report of the ICILS study